The formula
| Call type | Bookable? |
|---|---|
| New customer asking for service or a quote | Yes |
| Existing customer asking for a new job | Yes |
| Price shopper who asks "how much" | Yes, often the most important |
| Question about an existing job | No |
| Wrong number, spam, vendor, job seeker | No |
Why most companies don't know theirs
Counting requires listening to calls and classifying them, which takes hours nobody has. So owners judge the office by how busy it sounds, not by how many bookable calls turned into jobs.
What missed bookings sound like
How much do you charge to look at a furnace?
Office: "It depends, we'd have to see it." Caller: "Okay, thanks." (call ends)
Flag: bookable, not booked · no time offered · no name or number taken
The most common reasons a bookable call isn't booked:
- Never asked for the appointment.
- Price question answered with "it depends" and nothing else.
- No name, address or number taken, so no callback is possible.
- No specific time offered.
Measuring it every week
Missed-Booking Call Scoring scores every call your team answers, works out whether it was bookable and whether it was booked, and lists the misses with the reason and the recording. Your booking rate becomes a weekly number in the Weekly Revenue Report.
What Josie does
- Missed-Booking Call Scoring: Scores calls your team answers and flags the ones that could have been booked but weren't.
- Weekly Revenue Report: A 7am morning report and a Monday email in dollars: emergencies, fees agreed, jobs won back.
- Smart Call Routing: Daytime triage: urgent calls jump the queue and reach the right person or department.
- For your trade: 24/7 Emergency Answering Service for Home Service Companies
Common questions
How do you calculate CSR booking rate?
Booked calls divided by bookable calls. Exclude wrong numbers, spam, vendors and questions about existing jobs from the bookable count.
How can I find calls that should have been booked?
Score answered calls for whether they were bookable and booked. HireJosie flags bookable-but-not-booked calls with the reason, transcript and recording.
What does HireJosie cost?
HireJosie is $29/month for 200 AI minutes, starting with a 7-day free trial — cancel before day 7 and you pay nothing. Pro is $79/month for 500 minutes, with $0.25/minute overage after that. Every feature is on every plan, and every plan starts with a 7-day free trial.