Two kinds of LSA leads
| Lead type | What goes wrong | Fix |
|---|---|---|
| Phone call | Missed while on a job; voicemail | Answer every call: overflow and after-hours line |
| Message request | Notification read hours later | Forward the notification email; text within 60 seconds |
| Call that hangs up | Never followed up | Text back within 30 seconds |
Answering LSA calls
LSA callers tap call and expect someone to pick up. 85% of callers who can't reach a business won't call back (BIA/Kelsey). Overflow answering during the day and an emergency line at night mean every LSA call gets a person-like answer, a triage decision, and a booking or dispatch.
Rapid Flow Plumbing, this is Josie. How can I help?
I found you on Google. My garbage disposal is jammed.
That can wait until morning. I can book 8am or 10am tomorrow.
Replying to message leads
Message leads trigger a notification email. Forward those emails to Instant Lead Reply and the homeowner gets a text in your business name within 60 seconds, with a question and two times.
What Josie does
- Instant Lead Reply: Forward lead emails from Angi, Thumbtack, Yelp, Google LSA and your website. Josie texts every lead in 60 seconds.
- Surge Overflow: When the office line is busy or a heat wave hits, Josie answers the overflow, all at once.
- Hang-Up Recovery: Texts callers who hang up within 30 seconds and books them by text.
- For your trade: 24/7 Emergency Answering Service for Home Service Companies
Common questions
How should I respond to Google Local Services leads?
Answer LSA calls live, every time, and reply to message leads by text within a minute.
Do I pay for missed Google LSA calls?
Google's lead billing rules change over time; check your account. Either way, an unanswered lead is a job that usually goes to the next listing.
What does HireJosie cost?
HireJosie is $29/month for 200 AI minutes, starting with a 7-day free trial — cancel before day 7 and you pay nothing. Pro is $79/month for 500 minutes, with $0.25/minute overage after that. Every feature is on every plan, and every plan starts with a 7-day free trial.